Introduction to Vital Writer Services and Elizabeth Herman

Elizabeth Herman has been helping and supporting writers of various backgrounds and ages and in all stages of the writing process since 1998. She completed her doctorate in Rhetoric and Composition in December of 2008. Vital Writer Services is her new business offering coaching, tutoring, editing and proofreading to writers in various genres and with a variety of possible issues. Five percent of each fee will be  donated to non-profit educational service projects around the world, which are described on the ‘supporting others‘ page of this blog. Contact her at 618-559-1641 (cell phone) or for more information.

Part 3: Marketing Ethics for Writers (collaboration questions and potential mistakes)

Before giving public credit to another writer for their contributions to your work, how much collaboration do ethics allow? Can you have someone as a full time collaborator and still take full credit for creating the written text? Who decides the answers to these questions?

th3ZDLU2PFMost publishing frameworks give authors room to acknowledge the support they receive from editors, friends and a wide variety of readers who provide necessary input and feedback during the writing process.


However, you probably need to check with those supportive people to make sure they don’t need more credit than a simple acknowledgement. Sometimes a freelance editor may be giving more than a fair share of time and energy, and may feel unable to ask for, or may not know what is necessary for an equitable professional relationship. However, both sides must take responsibility in order to continue healthy and ethical cooperative writing.


As an author of note getting primary credit for what are often collaborative projects, it also becomes your responsibility to communicate fully with your supportive team, to make sure you can maintain ethical practices as you move forward towards bigger and possibly more lucrative writing.

Part Two: Marketing, Relationships and Ethics

What does it mean to market? Simply put, it means to make yourself and/or your products and ideas available to the public or some portion of the public.

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When we write privately, marketing can seem to be unnecessary, but anytime you look for a reader of your words, you engage in marketing.

Marketing does not necessarily mean selling out or becoming extremely commercial. It means finding and connecting effectively with an audience, regardless or how big or profitable that audience might prove to be.

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A piece of writing has marketability when it is coherent and understandable for readers, when it has practical value or information that readers need for any specific purpose. Readers consume your writing when they read it. You produce, and they consume, whether money is exchanged or not. It’s really as simple as that, and doesn’t need to become a moral or intellectual debate.

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At the same time, ethics on relationships between writers and audiences can help to regulate any moral questions that writers and audiences may have when they agree to exchange ideas and energy. I encourage ethical discussions about business, sports and particularly the rhetorical relationships between writers and readers. Let’s have a global conference on ethics in the field of writing!

Marketing Your Writing (Mistakes)

Plenty of advisors, who sound very wise, offer to help writers with marketing their books and other forms of discourse. They charge large sums of money for workshops on getting marketable manuscripts completed, promoting such manuscripts, and becoming successful speakers as well as authors.

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How can you implement a marketing strategy successfully without investing large amounts of money for coaching on how to do so? A few basic starting points may help to get you on the market, without cutting a hole in your budget.

  • Gather a list of your potential readers, and start sending them interesting excerpts from your writing.
  • Offer them a pre-publication order form, so they can order your book even before it’s done.
  • Email your potential readers regularly with updates on your writing progress, in order to develop a relationship with them.
  • Search for opportunities to speak publicly about your writing, and do so whenever you can.
  • Make sure you have a website that offers not only regular blog posts, but information about your fees, how to order your book, and how to hire you as a speaker.

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Of course, the possible strategies could go on and on, and coaching in using these tips would be very helpful for those who need experience. But for the determined beginner who needs to get started without making a huge monetary investment, these basics can provide a platform for developing your successful author’s persona and projecting it out to an increasingly wider audience.

With or Without an Audience: Writing Confidently in Many Situations

On the one hand, it seems logical to get to know who you’re writing for before you start to compose. On the other hand, your thoughts and ideas don’t seem to flow freely when you constantly look over your shoulder at what your reader might think about your words.

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When you actually sit down to start writing, planning and outlining definitely have their place. However, spontaneity and freedom also have their place. It helps to lose the inhibitions that awareness of an audience’s presence might bring you.

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Like in so many instances in life, attaining the perfect, or not so perfect, balance is a key goal. Sometimes you may need to swing toward the type of writing process that involves planning and tailoring to a specific audience. At other times, you may need to completely ignore any potential audience, in favor of connecting with the uninhibited part of you that can create without hesitation or worry.

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In fact, there are different types of functions within your writing portfolio. There is the madman and there is the judge, the latter caring only about perfection, and the former caring nothing about it.

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As you continue on the writing path, you will run the gamut from the madman to the judge, depending on the needs of any particular task or situation. With experience, you will find it easier to determine which type of approach will work best, and be able to address the various writing situations more confidently, whether the audience is watching or not.

Why Writing Mistakes Happen

Your intentions for saying something to your audience tend to compel you to write, sometimes with so much strength and intensity that you have no choice but to inadvertently ignore your need to use the language correctly.

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Mistakes inevitably take place in the realm of language even for the most confident and experienced users of such language. At the same time, your intense thought process can skew your content, having often-awkward effects on the way you deliver messages.

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It may help to pay attention to the wide variety of reasons why mistakes happen while you are writing. A possible topic for a writing journal might be reflections on all of the mistakes you just made in your most recent writing session.

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However, not too much time should be spent analyzing your mistakes and the reasons for them. Just take note, and then leave these realizations behind you. The knowledge of yourself will stay with you and give you more hidden perspective for the next time you need to generate a text.


Healthy Writing Habits Can Eliminate Common Mistakes

Healthy writing habits run the gamut from setting aside time each day for writing to setting daily or weekly goals for listing of various positive self-talk items, to using journals for specific healing purposes, to any number of practices that allow your written voice to help heal you and your environment.

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Here are some healthy ideas for daily journal entries:

List 10 things you are grateful for.

List 10 positive things that happened today.

List 10 positive accomplishments that you have achieved in your life.

List the foods you ate for each meal of every day.

List 10 things that you want the universe to provide for you.

List 10 random acts of kindness that you have performed this week.

List your ideas for making the world a better place.

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When I was facing gallbladder surgery at the age of 29, I used a diary to keep track of everything I ate, so that I could work to eliminate fat from my diet and help to avoid the surgery. It helped me to be clear on what I was putting in my body and to monitor the effects on my condition day by day.

Although the surgery eventually became inevitable, I was able to delay it until my newborn son was a little better established in life, and I was much healthier and stronger going into it. The doctor said it was miraculous that I was able to have it done via lasers and avoid a large incision, based on how bad the actual gallbladder looked.

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Sometimes you can use these journaling ideas every day, in order to track your progress on a particular issue, or you can perform a listing at random, whenever you feel the need to gain perspective.

Just the simple act of focusing enough to represent what is happening in your life through words on paper makes a big difference, and can change the course of your entire week, month or year.

Food Writing: A Happening of Mistakes (best wishes)

Today, my 51st birthday, happens to fall about 5 days after the two week mark since my last posting to this blog. Although I’m late, I’m sure you’ll be happy to know that my topic today is a passion of mine, food writing.

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I’m sitting in a small vegan place that just recently opened in east Nashville, Tennessee, called Khan’s Desserts Bakery and Café, drinking an herbal tea blend called Lavender Love, made by local tea maker called High Garden True Herbal Teas. I also have a vegan chocolate mint brownie on my table, with green frosting and a sprinkling of chocolate chips on top.

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A little while ago, I indulged in a vegie burger and a side of fried okra at Pied Piper Eatery, just a short drive down Porter Road from here. The burger itself was red inside, because of the beets, kidney beans and secret spices used to make it. I ordered it with avocado, pickle, lettuce and barbecue sauce, and bottles of ketchup and mustard were already on the table.

The okra was nicely crunchy with a clearly homemade batter, and pieces of it had been cut with subtle variations in shapes and sizes, so I could tell it hadn’t come from a bag of pre-made frozen fried okra.

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Even though I’m nowhere near hungry enough to break into the brownie, the tea and the thought of the sweet dessert make me feel satisfied. Food can be such an immediate sensual experience, that I sense how writing about it lets me express something very concrete and close.

Writing teachers often instruct students to write about what they know. What can you know better than the food you ingest daily? Using nouns and verbs, the details of a meal can rival the most daring of adventures as an exciting topic for a writer, including the climbing of Mount Everest and the search for the Titanic or flight M370.

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Additionally, this nourishment not only provides experiences, it also keeps you alive, and can heal you from the stresses of the humdrum, mundane, so called “normal” life. You can write about your food whether you’re a gourmet or not, no matter what walk of life you come from.

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It helps to keep a perspective on how you treat yourself and how your emotions come into play as part of how you work and relate to others. When striving to lose or gain weight, or achieve any other health goal, it will help to keep a journal of exactly what you have eaten every day and how much.


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